![]() ![]() Intuitive, data-driven features like the credibility score and audience reachability were invaluable in helping her overcome language barriers and determine which KOLs were the right fit for her campaign objectives. ![]() Using a compelling mix of imagery, videos and language, content creators such as (Spain), (Germany), (Portugal), (Portugal), and (Netherlands) triggered constructive conversations within their communities and built awareness for Surfrider Foundation Europe’s appeal to European politicians. That six-month consultation phase was followed by a Europe-wide vote in June 2023 for the top 10 proposals to be presented to EU candidates.īy partnering with a diverse mix of macro- and micro-influencers, Surfrider Foundation Europe managed to mobilize almost 3,000 people in four European countries to vote for a proposal. The campaign’s first phase gathered 400 proposals from European citizens and experts based on five topics: climate change, biodiversity, pollution, blue economy and health. Content creators also find the right words to make complex issues relatable and comprehensive and even manage to convert social media scrollers into political activists, as the recent ‘Blue Up 2024 ’ campaign highlights in an impressive way.īlueUp 2024! is a participative democracy initiative that aims to put ocean protection on the agendas of candidates running in the 2024 European Parliamentary elections. With powerful KOLs by their side, Surfrider Foundation Europe doesn’t only expose a much larger number of people to their core messaging compared to their owned channels. “As a non-profit organization, we have a small budget to work with but big causes to defend - influencers and ambassadors play a huge part to help us juggle this balancing act.” “I use the platform to find and identify influencers across Europe,” explained Amandine. For almost a year now, she has been using Kolsquare to manage and grow the organization’s influencer marketing program. Solution: Boosting engagement and conversion by partnering with authentic content creatorsĪmandine Lermigeaux is the mastermind behind Surfrider Foundation Europe’s communications strategy. So how did their team manage to expose thousands of social media users to their core messaging and create wide-spread awareness for a topic that’s not exactly a ‘top-of-mind’ discussion topic for Gen Z? With big brands investing billions of dollars to grab their attention and ever-changing social media algorithms, it’s getting increasingly difficult to stand out and get noticed ( for more information, have a look at our Guide to Gen Z Influencer Marketing ).Īs a non-profit organization, Surfrider Foundation Europe invests a large chunk of its funds into its larger purpose and mission, cutting down where commercial companies spend - including on salaries, general expenses and marketing. Gen Z is also the first generation of Digital Natives and usually as familiar with social media as it is overexposed to influencer marketing campaigns. While the upper part of it, aka Generation Y or Millennials, makes up the established workforce and decision-makers of today and tomorrow, its younger half (Gen Z) is behind the many rapidly evolving trends and movements that define the 2020s. There is hardly any age-group as solicited by marketers as the 18 until 40 year-olds of today.
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